Triggers:

Targeting different demographics based on their 'click' behaviour has never been easier!

Triggers send automated follow up emails based on the recipient's reaction to an email you've sent to them.

When a recipient clicks on a link in your email, this triggers an automatic follow-up email.

Triggers can be set-up to send a time delayed email when the recipient clicks on a link or opens an email.

How to use Triggers:

Let's explore the potential of this new feature step by step:

• Step 1+ - How do you want to use triggers?

How do you want to use Triggers?

Firstly, take a moment to think about how you want to use triggers. Would you like to send a follow-up email when a recipient opens an email, or when they click on a specific link? What will your automatic response be?

Example 1:

I am a web designer, and I would like to send a newsletter to my mailing list. If one of my clients clicks on a link to learn more about web design, I would like to follow up this interest with an automated email. This automated email contains a special offer on web design, or showcases examples of my web design work.

Once you have decided how you would like to use Triggers, then we are ready to start!

• Step 2+ - Creating Trigger Links

Creating Trigger Links

Log into your MarketMailer account.

Within the enhanced section select the 'newsletters' tab in the left menu.

Under 'Advanced' you can click on the tab entitled 'LINKS'.



Here you will be asked to create a named link. Insert the link URL, and then give it a name.

Links that are named here will be displayed as the link name and not the URL in your reports and statistics.

Example:



You can make as many of these as you like. They will be saved in your MarketMailer account.

You are now ready to proceed to the next step!

• Step 3+ - Inserting Trigger Links into your newsletter

Inserting Trigger Links into your newsletter

Within the enhanced section select the 'newsletters' tab in the left menu.

Under 'Editing' you can click on the tab entitled 'EDIT'.



Select the newsletter your would like to edit, and then proceed to the newsletter editor.

Highlight the text you would like to act as a Trigger (at present Triggers do not work with images), and then click on the 'Manage Links' icon:



Here you can create links in the same way as described in Step 2. Or insert, edit and delete links that you have already created:



Click insert, and then close the window. Then exit the editor.

• Step 4+ - Trigger Settings

Trigger Settings

Under 'Advanced' you can click on the tab entitled 'TRIGGERS'.



Simply fill in the 'from address' and 'subject line' for the email.

Then select which follow-up message you would like to send to your recipient once they have clicked on a trigger in your newsletter.

Once you have selected which newsletter to send, Your follow-up email can be sent when your recipient opens the email, or clicks on a Trigger link.

If you would like your follow-up email to be triggered by a link then select 'link', and then choose from the links that you created in step 2. When your recipient clicks on this link in your newsletter (see step 3) then they will automatically recieve the follow-up email of your choice.

Triggers can be set-up to send a time delayed email: the email is either sent when the recipient clicks on a link, opens an email, or an hour, day, month or week later.

Example:



• Step 5+ - Send your Newsletter

Send your Newsletter

Before you send your newsletter ensure that you send yourself a test - click on the 'Send a Test' tab on the left menu while in Basic Mode, or if you are still in Enhanced Mode, click on 'Send' on the left menu, then select 'Send a test' from the list of options centre screen.

Before you send your newsletter check your SPAMSCORE.

Sending your newsletter: Select your mailing list, give your name and 'reply to' email, insert your subject line, and then select your newsletter.



You are now ready to click send!

If you have any questions about Triggers, any suggestions to help us improve this section, or would like further help with any other aspects of MarketMailer please feel free to contact us.

If you have any questions about Triggers, any suggestions to help us improve this section, or would like further help with any other aspects of MarketMailer please feel free to contact us.